Our Story

The girl who grew up
among luminous things

A house in Andhra Pradesh. Brass that caught the morning sun. A mother’s sari folded with reverence. This is how a brand begins.

Palitha Annireddy in her atelier In her atelier
Palitha in the Jaipur editIn Jaipur
Palitha in the Resort collectionIn Resort
Palitha in the Festive collectionIn Festive
Palitha in the Bedroom AtelierIn the Atelier
Palitha with Indian AntiquesWith Antiques
Meet Palitha

Palitha Annireddy

Founder · Curator · Storyteller

She grew up among brass that caught the morning sun and silks scented with sandalwood. Today, from a quiet street in Rancho Santa Margarita, California, she curates the heritage she refused to leave behind — one luminous piece at a time.

Palitha sources personally. The kaftans hand-embellished in California, the brass katoris she carries home from Moradabad, the block-print bedding she has been quietly developing in Sanganer. Every collection at Anni Glitters begins with something she could not stop thinking about.

She is the woman behind every piece — the eye that chose it, the hands that styled it, the story that shipped with it.

— Palitha

Founder, Anni Glitters

From her
collection →
Palitha in the Jaipur edit Jaipur Palitha in Resort wear Resort Palitha in the Wardrobe Wardrobe
Chapter One

A childhood of quiet brilliance

Palitha Annireddy grew up in a home where beauty was never an event — it was a daily rhythm. The brass katoris in her grandmother’s kitchen, polished every morning before the sun came up. The hand-stitched mulmul that swaddled her at night. The crimson and gold of her mother’s wedding silks, brought out for festivals and folded back into trunks scented with sandalwood.

India teaches its daughters that elegance lives in the small things: the lip of a copper bottle, the weight of a hand-quilted razai, the way light catches a single sequin on a Banarasi border. Palitha was paying attention.

She would later cross an ocean. But she would carry these objects, and what they meant, with her.

“A brass diya is not a decoration. It is a memory, a prayer, and an act of beauty — all at once.”
Palitha Annireddy · Founder
Chapter Two

From Hyderabad to Rancho Santa Margarita

When Palitha moved to California, she expected to miss the obvious things — the rain on a Hyderabad evening, the smell of her mother’s kitchen, the chaos and tenderness of an Indian wedding. What she did not expect was to miss the objects.

The masala dabba that organised a hundred dinners. The puja thali at the centre of every Diwali. The kaftan thrown on after a long day, weightless and forgiving. In a new country, she searched for them — and found pale imitations: mass-manufactured pieces with no soul, sold by people who had never been to Moradabad or Saharanpur or Sanganer.

So she went back. Not to live, but to learn.

Palitha visiting the brass artisans of Moradabad
Chapter Three

A pilgrimage to the artisans

In Moradabad, she watched a fourth-generation brass-smith engrave a peacock into a katori with the same chisel his great-grandfather had used. In Jaipur, she sat beside copper artisans hammering puja thalis by hand — one slow strike at a time. In Saharanpur, Sheesham rosewood was being turned on lathes powered by foot-pedals older than her parents.

These were not factories. They were workshops where craft had survived a hundred storms — colonisation, partition, plastic, global apathy — and where artisans were one generation away from giving it all up because nobody in the world seemed to want it.

She decided someone had to want it.

Chapter Four

What Anni Glitters means

“Anni” is what her family called her. “Glitters” is what she chased her whole life — not the loud kind, but the kind that catches you sideways. The kind you remember.

The brand is built around a single belief: every moment a woman lives — the festival, the wedding, the Tuesday dinner, the quiet morning chai — deserves an object made with intention. Not luxury for its own sake. Heritage, made wearable. Craft, made global.

i.

The Wardrobe

Bridal kaftans, festive salwar kameez, luxury maxi silhouettes, and evening pieces. Hand-embellished, designed for the woman who knows when to glitter and when to glow.

Now shipping Explore →
ii.

The Heritage Kitchen

Brass katoris from Moradabad, hand-hammered copper from Jaipur, Sheesham wood from Saharanpur, and the soul of every Indian kitchen — the masala dabba. Artisan-sourced, food-safe, heirloom-grade.

Now shipping Explore →
iii.

The Bedding Atelier

Palitha’s next chapter, and perhaps her deepest love. Hand-block-printed cotton from Sanganer and Bagru. Featherweight mulmul muslin. Hand-quilted razais and kantha-stitched throws. The textiles that taught her how to sleep, brought home to the world.

Launching late 2026 Explore →
Coming Soon

The Bedding Atelier

For years, Palitha has been quietly sourcing the textiles she misses most. Block prints from Sanganer where the dye still settles into linen the old way. Featherlight mulmul that breathes through a Rajasthani summer. Razais hand-stuffed with cotton that has been carded by hand for three generations. This is the line that will close the circle — a luxury bedding atelier that begins where every Indian girlhood begins: in the comfort of beautiful cloth.

Sanganer Block Print Mulmul Muslin Hand-Quilted Razai Kantha Embroidery Jaipuri Rajai
A note from the founder

Heritage is not history. It is what you carry forward.

I built Anni Glitters because I refused to let the things that raised me disappear from the world. Every brass diya in our collection feeds an artisan. Every kaftan honours a tradition. Every block-printed pillowcase coming next year is a quiet act of preservation — and an invitation for you to live, just a little, the way my grandmother did. With intention. With beauty. With light.

— Palitha Annireddy

Founder · Anni Glitters

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